The National Transport Authority (NTA) has today (Sunday) launched its ‘Taxi Driver Respect’ campaign to encourage customers to respect their taxi drivers.

The six-week national advertising campaign is going live today (Sunday) across digital and social media platforms and in the coming weeks on bus shelters, on-board public transport and on bus vehicles exteriors.

The objective of this NTA campaign, which has been in development for a number of months, is to engender a more positive working environment for drivers.

Anne Graham, CEO of the NTA said: “The new awareness campaign highlights the

fact that taxi drivers are not simply people who provide a vital service to the public. They are also our neighbours, our friends, our family, and members of our communities, and as such deserve respect.

“Drivers have a right to expect a working environment that is free of abuse and aggression.

“We hope that through the roll out of this awareness campaign customers will realise that taxi drivers are not anonymous but are real people with loved ones. They provide a high-quality service day in and day out in cities and towns throughout Ireland.

“I would urge all taxi customers to be aware and respect their taxi driver as they undertake their journey in the day or at night.”