Transport for Ireland and the Immigrant Council of Ireland are today inviting commuters to show their support for this year’s anti-racism campaign, and take a stand against racism on public transport.
The two bodies have run an advertising campaign every year since 2013 as a key part of an overall effort to tackle racism on public transport.
TFI is the single public transport brand established by the National Transport Authority to promote and integrate public transport services in Ireland.
The advertising campaign will become live in August, but commuters can get involved from today by providing a self-portrait snap to contribute to a larger montage image. The final image will be a composite of all the pictures, comprising about 2,000 public transport customers, compiled to represent a migrant woman. Renowned collage artist Charis Tsevis is to create the artwork for the campaign.
This week, NTA and ICI are placing a photo booth in various public transport hubs and inviting commuters to have their pictures taken for use in the collage.
Anne Graham, Chief Executive of the National Transport Authority, said:
“Our campaign this year provides an opportunity for public transport customers to become involved in a more active way than ever before.
“We would encourage commuters who are in or near these public transport facilities, to take a few minutes to drop by the booth, and get their picture taken for use in the campaign.
“We will then hand the photos over to the artist who will turn them into what will be a striking image that will be used on billboards, posters, and social media in August.”
Teresa Buczkowska, Integration Coordinator, Immigrant Council of Ireland, said: “This is the sixth year the Immigrant Council has partnered with Transport for Ireland, which is a great platform to celebrate diversity and promote inclusion as everyone uses public transport, regardless of their background.
“The only way to end racism is for everyone to take a stand and say ‘this is unacceptable in my community’.
“Collaborating in this creative campaign, which provides a platform for people to visually stand together with a positive message of solidarity, is really exciting.”
Visual designer Charis Tsevis includes on his client list, companies like Nike, Google, Ferrari, PepsiCo, Toyota and IKEA, as well as advertising agencies TBWA\Chiat\Day, Saatchi & Saatchi LA, DDB Munich and Leo Burnett Hong Kong.
His work has been commissioned by media outlets such as Time, Fortune, Wired and the Wall Street Journal.
His art has been presented in exhibitions in cities such as Athens, Barcelona and San Jose.
Examples of work:
https://tsevis.com/rossiya-2018-russia-2018
https://tsevis.com/head-shoulders-world-cup-limited-edition-packaging